“i’m lovin’ it!” is a celebration of life: a global tagline dedicated to you, our customers who make the best of every moment. “i’m lovin’ it!” brings to life the optimism and enthusiasm that mark great times and enriching discoveries at McDonald’s. Whatever you choose to pursue – sports, education, creative endeavours, career, friendship, or intimate moments – there is every reason to like what you do and love who you are. “i’m lovin’ it!” also expresses our passion in bringing joy to everyone we serve. Our lovingly made food comforts both young and old. So don’t just live life. Love it. Because here at McDonald’s, we’re certain life will love you back!